WELCOME YOU TO MY DIGITAL HOME.
With over 20 years of experience in the global sneaker, streetwear, and fashion industry, including leading roles at adidas and New Balance. I’ve had the privilege of shaping products, stories, and strategies that have left a mark on culture and business alike.
Today, I collaborate with brands, entrepreneurs, managers, and organizations to turn vision into impact. My work bridges deep industry knowledge with a passion for pushing boundaries and creating relevance in an ever-changing market.
What drives me:
Brand revitalization: Helping brands reposition themselves with clarity and purpose in highly competitive environments.
Creative product innovation: Building meaningful products and narratives rooted in insight, culture, and authenticity.
Go-to-market excellence: Designing launch strategies and campaigns that resonate deeply and deliver measurable results.
This space is here to spark ideas, inspire new conversations, and open doors for meaningful collaboration. Let’s build what’s next. Collectively and meaningful.
“THE DAY YOU PLANT THE SEED IS NOT THE DAY YOU EAT THE FRUIT.”
I firmly believe that storytelling, transparency, and community involvement are essential to building a genuine love brand.
The market is already filled with mediocrity, but I strive to rise above it by delivering meaningful value to the global stage.
Over the past 20 years, every project I’ve brought to life has been rooted in one guiding principle:
Credibility and authenticity. These are the foundations on which great ideas are built.
– Till Jagla | HIGHSNOBIETY Interview
WHAT PEOPLE KNOW ME FOR
As a vital part of street culture, I’ve cultivated a global network of talents, managers, entrepreneurs, brands, media partners, decision-makers, and influencers. I’m recognized for my disruptive thinking, hands-on mentality, and strong understanding of team dynamics and organizational culture. Through my experience, I’ve learned how to amplify impact and drive efficiency within organizations.
YOU WANT TO KNOW THE KEY DIFFERENCE BETWEEN NIKE AND ADIDAS ?!
MY BELIEF
A GREAT PRODUCT WITH MEDIOCRE MARKETING WILL FAIL
A MEDIOCRE PRODUCT WITH GREAT MARKETING WILL SUCCEED
A GREAT PRODUCT WITH GREAT MARKETING HAS THE POWER TO CHANGE MINDS
„Authenticity is the currency No. 1 in Street-Culture!”
MOVE THE MARKET
“At New Balance I understood how important authenticity is to drive culture. adidas let me absolutely live my dream. I’ve learned what it takes to move the market. With a disruptive mindset, a 360 perspective on product, innovation and marketing we have changed the way people dress and consume. ”
POST ADIDAS
“I’m truly grateful to say that I’ve lived my dream. Reflecting on my journey fills me with pride and emotions that are difficult to express. Together with my team, we have realized the biggest product franchises and most meaningful projects.
However, I’ve always felt there’s more we can achieve by pushing even harder.
My vision was to create a footwear company that revolves around its community, embraces today’s values, and prioritizes transparency, inclusivity, and sustainability. I’ve always been drawn to the idea of building a brand that welcomes everyone—a brand rooted in an open-arms mentality and a commitment to giving back.
In June 2022, we celebrated the first global release of my new venture, Flowers for Society. Our mission is to disrupt a vast, yet stagnant industry by challenging and reshaping nearly every part of the value chain.”