“People always want to know what my favorite projects have been so far…”
adidas ENERGY
A new business unit with the strategic objective to (re-) energize franchises, the brand or a certain key market.
adidas A-ZX
“I’m not sure if A-ZX has been the biggest or most complex release program in the brand’s history, but it has to be up there,” says Till Jagla, adidas Global Head of Energy. “As you can imagine, the process of bringing everything together has been immense.”
adidas x Bad Bunny
Reggaetonero, fashion icon, and global superstar Bad Bunny has won over the hearts of the world as the puertorriqueño has made a name for himself amongst some of the most influential cultural icons of our time, proving that music is in fact a universal language.
adidas NMD
A consumer centric concept that changed everything.
adidas x Rimowa
A one of a kind and first mover collaboration between adidas and luxury luggage manufacturer Rimowa.
adidas NMD
we moved the market by creating one of the biggest footwear franchises in the global market
adidas x Lego
A unique and unseen installment of adidas and Lego to demonstrate that you are never too old to play.
adidas x Meissen
adidas Originals and Meissen have come together to create a 1 of 1 art piece: the ZX 8000 Porcelain. Comprised of premium adidas leather hand-painted by Meissen, marvelously hand-made Meissen porcelain overlays, and weighing exactly 950 grams, this unique creation was being auctioned by Sotheby’s in New York City for 126.000 USD.
adidas x Arizona Iced Tea
“The Great Buy - $0.99 for a can Iced Tea, turned into “The Greatest Buy" - a pair of sneakers for $0.99!!!
SPEND MOST OF YOUR
TIME OUTSIDE OF YOUR
COMFORT ZONE…
adidas x BVG
The concept has been very intuitive - a sneaker with a train ticket - the only thing you have to wear is the shoe (with ticket attached) in order to enjoy every tube / train ride free of charge. A very new and disruptive idea that paved the way for all adidas ENERGY projects. This project was brought to life within 6! weeks and didn’t require huge marketing budgets. It was all about a the idea and a bunch of good people who wanted to shake up the market.
„Authenticity is the currency No. 1 in Street-Culture!”
adidas x Sean Wotherspoon
Setting the industry standards even higher with a ground breaking concept to give leftovers and waste more value than ever.
We made Sustainability HYPE for the Gen Z !
adidas x 43einhalb
For the 10th anniversary of adidas and 43einhalb, this collaboration takes friendship and companionship to a whole new level.
