Flowers For Society

2021 - TODAY

Founder & CEO

Flowers For Society is a forward-thinking footwear brand that combines unmatched comfort, and innovative design with a strong commitment to sustainability.

Founded on the principles of quality, comfort, and environmental responsibility, the brand seeks to redefine the way we think about footwear.

At the heart of Flowers For Society is a dedication to pushing boundaries— whether through the use of cutting-edge materials, such as recycled and renewable resources, or through unique designs that stand out while offering unparalleled comfort. Each product is thoughtfully crafted to minimize environmental impact while maximizing durability and style, ensuring customers can wear their values without compromise.

By choosing Flowers For Society, you're stepping into a world where innovation and responsibility walk hand in hand.

adidas

2010-2021

Global Head of Energy

Spearheaded the planning and launch of the new business unit, Energy (Hype) Marketing.

The strategic goal was to drive brand desirability through disruptive marketing and product initiatives, including storytelling, collaborations, and licensing. This unit operates across four global creation centers Herzogenaurach (HQ), Tokyo, Portland, and Shanghai to maximize global relevance and ensure market impact.

Head of adidas Originals Footwear Concepts

Responsible for all Lifestyle Footwear Concepts between 2014 - 2019. (100+ Million pairs / year)

Pacemaker

2015 - TODAY

Founder & Owner

Lifting Others Since 2016. The heart and soul of Pacemaker is rooted in street culture, creativity, and a supportive mindset. Pacemaker has cultivated a strong network of like-minded talents who uplift and support one another. The brand challenges the status quo and empowers individuals to become the best version of themselves.

New Balance

2003 - 2010

Head of Lifestyle DACH

The key achievement has been the successful repositioning of New Balance Lifestyle by establishing a premium distribution strategy and emphasizing the brand's unique selling point: 'MADE IN.' Between 2003 and 2010, we laid the foundation for this timeless brand. With a clear vision, we strategically shifted the brand’s focus, reducing its reliance on Performance and elevating its presence in the Lifestyle segment.