On this very special collaboration, Till Jagla and Microsoft teamed up to go down a path together no other tech company had tried before: Bringing street wear culture and tech culture to one table in order to generate never seen before extracts. The result: hyped tech nerds and refreshed modern sneaker heads. We wanted to offer a glimpse behind the curtains, through a Window of an authentic maker and cultural lead such as Till in order to showcase given common ground. Over 1.5m unique impressions were generated with an engagement rate well over 20 percent, which proved that original content was, is and will be king.